For the majority of the millions who watch the Super Bowl each year, it isn’t about the game. Nope! It’s about the commercials. Even in the days following the big game, it’s pretty rare to hear too much about the game. Instead, it’s all about this commercial or that one, and you can bet that everyone will be talking about their favorite one.
So, out of all of the Super Bowl commercials that have ever aired, which ones are the best? If you keep reading, in no particular order, you will see our picks for the top 13 best Super Bowl commercials of all time.
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1. Volkswagen – “The Force”
The first Super Bowl commercial on our list aired in 2011, so you might actually remember this one airing. The ad, which featured a young boy dressed up as Darth Vader from “Star Wars,” was the first Super Bowl commercial from Volkswagen in a decade.
What was the idea behind catering their ads to women? Keep reading to find out.
In the ad, the boy walks around his home attempting to use the Force on different objects including the washing machine, an exercise bike, and the family dog. The boy’s father pulls up in the family’s Volkswagen, and he finally gets the Force to work…or so he thinks. Of course, his father is behind him using the key fob to lock the car, which makes the boy think he is using the Force.
“The Force” was a significant commercial for several reasons. Why? Keep reading!
This commercial is significant for a number of reasons. First, it was a 60-second commercial, which is quite unusual for a Super Bowl spot. Most are only 30-seconds. Another reason the commercial is so significant is that it was the first to be released early, which is a common practice, today. By the time the commercial actually aired on television, it had been viewed almost 2 million times on YouTube.
Time magazine called this commercial “The ad that changed Super Bowl commercials forever,” and it is still the most shared Super Bowl commercial of all time. It was also the most shared television commercial of all time until 2014 when an ad featuring the singer Shakira knocked it out of first place.
Which ad still is talked about today, even though it aired more than 30 years ago? Click ‘Next.’
2. Apple – “1984”
Though Apple products seem to be a part of everyday life these days, they weren’t always found in every home. In fact, back in 1984, IBM was the king of computers, and Apple was ready to bring in some competition. Enter the Macintosh. Apple chose to introduce their new computer in a 1984 Super Bowl commercial.
As you might imagine, the commercial references the book, “1984,” by George Orwell, and features an apocalyptic scene with a female jogger, representing Apple, who throws a large sledgehammer at Big Brother, representing IBM.
This commercial really changed the world. How? Keep reading to find out how.
Like “The Force,” this ad from Apple was 60-seconds, and at the time, it was named the greatest television commercial of all time by both Advertising Age and TV Guide. The ad aired during Super Bowl XVIII in the third quarter, and announced the release of the Macintosh just two days later. As you might know, this computer totally changed the world.
This commercial was groundbreaking for culture and for Apple. In the first 100 days following the debut of the commercial, Apple gained more than $150 million in sales. Additionally, this ad introduced the idea of a Super Bowl ad as entertainment.
One Super Bowl commercial really catered to our taste buds. Which one? Click on ‘Next!’
3. Wendy’s – “Where’s the Beef”
If you are of a certain age, you certainly recognize the phrase “Where’s the beef?,” which came from the commercial from fast food giant, Wendy’s. The commercial aired in 1984, and for the next several years, Wendy’s capitalized on the fame that the commercial brought it.
The premise of the commercial is that three elderly women are discussing hamburger beef and buns, and how most of the offerings that fast food restaurants sell are lacking in the size department…excluding Wendy’s, of course. No one can deny that listening to three old women talk about beef and buns is funny, and even today, you will occasionally hear people using the phrase.
This commercial made the popularity of Wendy’s explode. How much did profits rise? Keep reading.
Up until this time, Wendy’s was seen as the ‘little sister’ to McDonald’s. However, after this commercial aired, Wendy’s was certainly on the map. They advertised fresh meat and lower cooking temperatures, which was a direct attack on McDonald’s and Burger King, and people were certainly interested in checking it out, despite the slightly higher prices.
The Wendy’s company described the commercial as their “grand-slam” and a “homerun.” By 1985, just one year later, the company was bringing in record sales, topping $76.2 million. This commercial also, of course, made people a bit more aware of the quality of the food they were eating at ‘those other fast food restaurants,’ and over the years, most of the big players in the fast food world have made positive changes in regards to quality.
What media darling showed her tougher side in a Super Bowl commercial? Click ‘Next’ to find out.
4. Snickers – Betty White
No one will argue that Betty White is a big part of our pop culture these days. She is 95 years old, spunky, and still our favorite “Golden Girl.” Most of us see Betty White as a household name these days, but it wasn’t always like this for the life-long actress. It wasn’t until 2010 when she started in the Super Bowl Snickers commercial that she was once again catapulted into our hearts.
Before 2010, she was best known to modern audiences for playing the sweet, naïve, Rose, on “The Golden Girls,” but when she appeared in this commercial, we learned that she could be quite feisty, too.
Why, at the age of 89, did Betty White take the role in this commercial? Keep reading!
Betty White also credits this Super Bowl commercial for pushing her back into the spotlight. But, the question on many people’s minds is why did she do it in the first place? She certainly was already well-known, she was past retirement age, and for all intents and purposes, had a very successful life.
If you don’t know, Betty White is passionate about animals, especially rescue animals. However, taking care of these animals requires a lot of money. So, she has taken on all of these roles during the twilight of her life to take care of the rescue animals that she loves. She still donates money to shelters and still volunteers, and this Super Bowl commercial made it all possible.
Which famed Super Bowl commercial put two basketball greats head to head? Click ‘Next!’
5. McDonald’s – “The Showdown”
It should be no surprise that McDonald’s has had a few Super Bowl commercials aired in its day. However, one of them stood out from the rest. In 1993, right before kickoff, “The Showdown,” the commercial from McDonald’s, aired.
This commercial, which featured Larry Bird and Michael Jordan, is still one of the most well-known Super Bowl spots of all time. In the commercial, which ran for a full minute and a half, Michael Jordan appeared, showing up at a gym with fries and a Big Mac in hand. He was challenged by Larry Bird to a pickup game of “H*O*R*S*E,” and the winner gets the meal.
This commercial was re-created in 2010 and starred two other basketball greats. Who? Read on!
Due to the success of “The Showdown,” McDonald’s used the same concept again in 2010, this time with LeBron James and Dwight Howard. The commercials were quite similar with just a few differences. For instance, in the original, Larry Bird told Michael Jordan, “No dunking.” In the remake, Dwight Howard told LeBron James, “No jump shots.”
It’s a bit surprising that a commercial about basketball did so well when associated with a football game, but with such a varying crowd, almost anything goes with Super Bowl commercials. This was such a simple idea, it was easily executed, and it remains one of the top commercials aired during the Super Bowl of all time.
Sometimes Super Bowl commercials turn into huge marketing campaigns. What is one example? Keep clicking!
6. Budweiser – “Frogs”
Most people expect to see a few Budweiser commercials during the Super Bowl, and in most cases, you would see cute dogs or the famed Clydesdale horses. In 1995, however, the beer manufacturer changed its tune, and featured “Bud,” “Weis,” and “Er,” three lifelike frogs.
The commercial begins in a swamp and viewers hear “Bud” repeating his name over and over. “Weis” and “Er” join in, and eventually, as you might imagine, they begin saying “Budweiser.” The ad ends with the trio looking at a bar with a neon Budweiser sign burning brightly.
This commercial was quite controversial at the time. What made it so? Keep reading to find out!
Following the success of this commercial, Budweiser began introducing other animals into their commercials, though these were not necessarily Super Bowl commercials. People really seemed to love the new animals, so much so, that these commercials became controversial.
You see, just a year after the commercial aired, a study showed that children recognized the Budweiser frogs just as much as they recognized other icons, such as Ronald McDonald. Because of this, there was speculation that the frogs were placed in the ad by Anheuser-Busch to specifically target children. Of course, they denied this, but the frogs were ultimately retired in 1998.
Competition is hot during the Super Bowl, and commercials often reflect this. What is one example? Click ‘Next.’
7. Pepsi – “Your Cheatin’ Heart”
Competition between brands has always been a staple of Super Bowl commercials, but one famous commercial really stood high when compared to the rest. This particular commercial, from Pepsi, was a direct jab at their competition, Coca-Cola.
In this commercial, a Coca-Cola delivery man is shown on a surveillance camera in a convenience store. He notices the Pepsi cooler right next to the Coke one, looks around, and then takes a can of Pepsi. However, and this is the brilliance of the commercial, the shelves all break and cans and bottles of Pepsi fall out onto the ground. In the background, of course, is the song “Your Cheatin’ Heart” by Hank Williams.
This commercial was honored with a very special award. What was it? Keep reading!
Though we don’t always realize it, great commercials are honored just like great television shows and movies. “Your Cheatin’ Heart” was one such commercial. In 1996, the year that it aired, it won a prestigious Ad-Meter award.
Interestingly enough, this was not the only time that Pepsi used this song in an ad. In 2012, they used the song again, this time, covered by country singer, Jennifer Nettles. The soft drink giant even used the same premise, except in the new commercial, it was Pepsi Max and Coke Zero.
Coca-Cola has had some pretty cool Super Bowl ads, too, including one that starred a football great. Who? Click ‘Next.’
8. Coca-Cola – “Hey Kid, Catch”
Some Super Bowl ads aren’t specifically made for the Super Bowl broadcast, but they end up becoming famous thanks to the Super Bowl. One example is the ad from Coca-Cola, “Hey Kid, Catch,” which starred “Mean” Joe Greene, known at the time for being the “meanest player in the NFL.”
The commercial shows Joe Greene, who played for the Pittsburgh Steelers, injured and walking into the locker room. A kid hands him a Coke, Greene takes it, and starts to walk away. The child, obviously upset that Greene wasn’t very nice to him, turns and walks away, too. The camera focuses on Greene guzzling the Coke, he smiles, and then says “Hey kid, catch,” and throws his jersey at the now ecstatic boy.
This commercial was part of a famous Coca-Cola ad campaign. What was it? Read on.
“Hey Kid, Catch” appears on several lists of the top 10 commercials of all time by several sources, including TV Guide. The ad was also not even limited to being shown in the US; it was also shown worldwide, which is unusual for a commercial featuring a football player who is not known outside of the U.S.
This commercial was part of a widely successful ad campaign for Coca-Cola, the “Have a Coke and Smile” campaign. Many still remember this tagline to this day, almost 40 years later.
Not only are some Super Bowl commercials successful, they are also downright weird. What are we talking about? Click ‘Next.”
9. E-Trade – “Monkey”
When you think of E-Trade and the Super Bowl, you might think of the E-Trade baby, which was a highly successful commercial in its own right. Before the baby, however, E-Trade used a monkey, and not only did this commercial bring a chuckle, it is also the weirdest on our list.
This ad, which ran in 2000, appeared right in the middle of the dot-com boom. The commercial features a monkey walking into a garage where there are two men sitting on either side of an upside-down pail. The monkey, who is wearing an E-Trade shirt, jumps up on the pail and starts dancing to the song, “La Coucaracha.” The screen fades to black, and the following words appear: “Well, we just wasted 2 million bucks. What are you doing with your money?”
What was the simple reason that this commercial was so successful? Don’t stop reading now!
You might look at this commercial and just think it was plain stupid. Guess what? That’s exactly what the creative team was looking for! Even today, experts say that the great success of this commercial was its simple stupidity.
Really…think about it…a monkey, dancing on a pail, listening to “La Coucuracha.” Totally weird, totally dumb, and totally successful.
Most sexy Super Bowl ads feature female models. This one, however, is a bit different. Click ‘Next’ to learn more.
10. Old Spice – “The Man Your Man Could Smell Like”
This next commercial, from Old Spice, is a bit unusual. First, it is catered to women, which is odd since Old Spice is a product aimed at men. The other unusual thing about this commercial is that it’s a sexy one featuring a man instead of the typical sexy female model.
Initially, “The Man Your Man Could Smell Like” was created to promote the company’s Red Zone After Hours Body Wash. However, the ad was so successful that they company used the same idea to promote other products.
What was the idea behind catering their ads to women? Keep reading to find out.
Though this product is obviously catered towards men, the ad is catered to women. If you think about it, this makes a lot of sense. Who, in a typical household, usually does the shopping for toiletries, such as body wash? Well, women, of course. So, Old Spice wanted to focus on this.
Even when watching the commercial, you will notice that the actor, Isaiah Mustafa, who is also known as the “Old Spice Man,” directly focuses on this during his quick, confident monologues. Though this particular ad was the first, the actor and the concept can also be seen in other Old Spice ads, including those on a boat and while on vacation.
This next iconic Super Bowl commercial is celebrating its 25th birthday. Which one? Click ‘Next!’
11. Pepsi – “Cindy Crawford”
Yes, we already had one Pepsi Super Bowl commercial on this list, but the company is quite clever with their ads, so we are going to feature two! This one is quite different than the other, as there is little humor and more sexiness…after all, it features Cindy Crawford.
This commercial, which aired in 1992, shows Cindy Crawford pulling up to a gas station in a sexy red sports car. She gets out of the car, sunglasses on, in short shorts and a tank top, while two young boys look on. She walks to the vending machine while “Just One Look” plays in the background, the boys still staring at her, wide-eyed. She drinks the soda out of the can, and one of the boys says, “is that a great new Pepsi can, or what?,” signaling that they were staring at the Pepsi can, and not the sexy model.
This commercial was recently re-made. Who is starring in it? Keep on reading!
To celebrate the 25th anniversary of this memorable commercial, Cindy Crawford joined forces with the hilarious James Corden to recreate this commercial…in a spoof, of course. The pair both donned the short shorts and white tanks, though one of them looked a lot better than the other, as you might imagine.
As one of the most memorable Super Bowl commercials of all time, it is also one of the most viewed on YouTube. And, you might find it interesting that Cindy Crawford just revealed to People magazine that she still has the shorts she wore in the spot.
The best Super Bowl commercials star former players, even in interesting ways. What? Click ‘Next!’
12. Tide – “Joe Montana Stain”
We now come to the Tide commercial titled “Joe Montana Stain.” This ad ran during the Super Bowl in 2013, and it was voted the second favorite commercial of the night.
This ad shows some football fans watching the big game when one of them drops salsa on his 49ers jersey. Of course, it takes the shape of the legendary Joe Montana. The guy becomes famous for the stain, and appears on the news, does a press conference, and even turns his home into a shrine for the jersey. Unfortunately, his wife, a Raven’s fan, uses Tide and washes the shirt, instantly lifting the salsa stain.
Is it possible that this commercial was an omen of some sort? Read on to find out more.
After watching the commercial, you see that the image of Joe Montana was lifted away from the jersey without a trace by the main character’s Ravens-loving wife.
Now, you might remember that this commercial aired during the 2013 Super Bowl. Who was playing? The 49ers and the Ravens, of course. The Ravens ended up lifting away the 49ers perfect Super Bowl record in a 34 -31 win.
Which commercial starred a beautiful model, a nerd, and made people cringe? Click ‘Next!’
13. Go Daddy – “Perfect Match”
You know how sometimes you see something so fascinating, yet terrible, at the same time and can’t look away? This is the best way to describe the 2013 commercial that aired during the Super Bowl from Go Daddy.
Go Daddy is known for some crazy Super Bowl ad, but this cringe-worthy commercial really takes the cake. It features the stunning Bar Rafaeli and actor Jesse Heiman as Walter. The commercial opens up with Go Daddy spokeswoman, Danica Patrick, explaining that there are two sides to Go Daddy: the sexy side and the smart side, while Bar and Walter sit side by side.
How many takes did it take to get this commercial perfect? Keep reading!
The commercial continues with a make-out session that last for a full 10 seconds…which is about nine seconds too long for most people. All joking aside, both Rafaeli and Heiman really worked hard to get this ad right. In fact, it took more than 60 takes to make the “Perfect Match,” perfect.
The commercial ends with the pair finishing the kiss, and then staring at the camera, while Danica Patrick ends with a brief monologue.
This next commercial comes from Budweiser and is very football-centric. Click ‘Next’ to see it
.14. Budweiser – “Replay”
We have already mentioned that Budweiser is one of the best creators of Super Bowl commercials, and their 2004 commercial, “Replay,” is definitely one of the best commercials to play during the big game of all time.
This commercial, which features the famed Budweiser Clydesdale horses, is fantastic for the Super Bowl because it actually portrays a football game. In the 30-second spot, we see a horse’s hooves moving over a line in the snow. This is similar to how a real football replay is done when the player catches the ball and the ref attempts to see if they were on, or over, the line.
The commercial takes a funny twist when you realize who the ref is. Do you remember? Keep reading.
After the initial scene of the replay playing over and over again, the camera pans out and we see several Clydesdales standing on the snowy field. Things get funny when we then see a zebra, obviously acting as the referee, viewing the replay in a video box. The commercial gets even funnier when the camera switches over to two men. One says, “That referee is a jackass.” The other says, “No, I believe that’s a zebra.”
What makes this commercial even more funny is that even though it aired in 2003, modern Super Bowl viewers see this in a new way. If you remember, the NFL referees went on strike in 2012, and the replacement refs were notoriously bad…and surely called jackasses.
Pets are often used in Super Bowl commercials, and Doritos really capitalized on that in 2012. Click ‘Next’ to watch.
15. Doritos – “Man’s Best Friend”
Doritos always has great Super Bowl commercials, but they really took things to the next level when they aired the commercial titled “Man’s Best Friend,” in 2012. It features a dog, a man, and a pact that could only be shared between friends. This ad was different than most. In this case, it was created by a Doritos fan during a contest the snack food giant held; to give regular people their chance of making their Hollywood dreams come true.
This particular commercial, which was submitted by Jonathan Friedman, won him $1 million and tickets to the Super Bowl to watch the game. The commercial was extremely well-received, and it was chosen by USA Today as one of the best commercials of the day. The millions of fans who were watching the Super Bowl rated this as one of the funniest and best commercials, too.
This commercial has a very famous song playing in the background. What was it? Read on!
This commercial is really great. It opens with a man doing some landscaping in his yard with the famous song, “The Barber of Seville” in the background. We then see a large dog digging in the dirt, and notice that he is burying a cat collar. The camera pans to the side where we see a sign for a missing cat, and a look of surprise on the man’s face.
The next scene in the 30-second commercial shows the man and dog looking each other in the eye, and the dog passing a bag of Doritos to the man with a note on it. The man reads the note, which says “You didn’t see nothin’,” and the man looks at the camera and smiles.
Some commercials have an impact on the Super Bowl for years. Click ‘Next’ for an example.
16. Budweiser – “Bud Bowl I”
Yes, Budweiser has appeared a few times now, but there is good reason for it: they just make great commercials. In this case, we are talking about the “Bud Bowl I” commercial from 1989. This commercial was a stop-motion advertisement that featured a Super Bowl-like game between bottles of Budweiser and bottles of Bud Lite. Bob Costas and Paul Maguire served as the announcers for Bud Bowl I, and Terry Bradshaw and Tom Landry leant their voices as players on the teams.
This commercial, when it aired during Super Bowl XXIII, had such a big impact on the Super Bowl, that it was repeated for seven years after the first one. In a total of eight Bud Bowl games, Budweiser won the game six times. This commercial was long, three minutes in length, but was aired in different parts throughout the game.
How long did it take to film this commercial? You will be shocked! Read on!
Because this is a stop-motion commercial, it takes a long time to film, as each frame must be set up, taped, and checked, and then the process must take place over and over again. For every three seconds we saw on television, it took eight hours for the crew to film. Over the years, the time it took to film the commercials improved, but with stop-animation, it is always a long process.
Another amazing thing about this series of commercials is how much of an impact it had on our pop culture. For example, the “Duff Bowl” appeared on an episode of “The Simpsons,” which was a direct reference to the “Bud Bowl.” There was also a parody of the “Bud Bowl” on “Late Night With David Letterman” in the early 1990s.
We already talked about monkeys once, and this next commercial features them again. Click ‘Next!’
17. CareerBuilder.com – “Monkey Business”
At this point, you should not be surprised that adding animals to a Super Bowl ad is a surefire way to bring success, and CareerBuilder.com did just that in their commercial, “Business Trip.” This ad, which aired in 2012, featured a man in an office filled with cubicles. Surrounding him were his co-workers, which were all chimpanzees. The camera pans around and shows the monkeys doing things like shaking a champagne bottle and throwing confetti.
The chimpanzees, as you can imagine, were wreaking havoc in the office, and the man was noticeably annoyed. He even felt like he was being forced to dance along with the music playing in the background. Eventually, we see the words “Want a new job?” followed by “We’ve got the most” and “CareerBuilder.com.”
This was only one of several CareerBuilder.com ads featuring chimps. Why did they stop? Don’t stop reading.
This particular commercial was only one of several CareerBuilder.com commercials featuring the chimpanzees. In fact, they ran for several years, and when the company decided not to air a commercial featuring the chimps, viewer feedback was quite negative. CareerBuilder.com claims they were just looking for something different, and the company brought the chimps back in the next year.
Ultimately, however, they had to stop the series of chimpanzee Super Bowl commercials in 2011. Why? Because of pressure from groups like the Center for Great Apes and PETA. In addition, there were 18 ad agencies who refused to get involved with the ads because of this pressure. Though CareerBuilder.com claimed that the chimps were in no danger and they were treated very well, they ran out of options and ceased doing these ads.
This next ad is 40 years old, and has been remade for the 2017 Super Bowl. What ad? Click ‘Next.’
18. Xerox – “Monk”
One of the most popular Super Bowl ads of all time came from 1977. Xerox, the copy machine company, created a commercial that featured a monk named Dominic. He discovered that he could make 500 copies of his handwritten manuscript simply by using a copy machine.
In the commercial, Dominic takes a single copy of his manuscript to his superior, who asks him to make 500 copies. Dominic walks away through a door, and appears in an office. Here, he asks the office worker to help, and the he shows Dominic how seamlessly their new Xerox copy machine works. The commercial ends with Dominic returning the manuscripts to his superior, who claims that it’s a “miracle” that Dominic got the copies done so quickly.
In a new, 2017 commercial, Xerox will advertise a new product. What? Keep reading to find out.
Times have certainly changed over the past 40 years, and the 9400 copier that appeared in the original Xerox ad is long gone. During the 2017 Super Bowl, Xerox will show off their brand new product in a very similar commercial, which has both a 30 and a 60-second version.
In the 2017 version of “Brother Dominic,” the monk also must create 500 manuscripts, but in this case, the manuscripts must be personalized, be translated to 35 different languages, and then distributed throughout all seven continents. Fortunately, as you might imagine, the new Xerox product makes quick work of this, and his superior, once again, sees this as a miracle.
Monkeys, dogs, and horses have all been used in famous Super Bowl commercials, but cats? Click ‘Next.’
19. EDS – “Cat Herders”
In 2000, EDS tried something different. Instead of using dogs, horses, or even chimpanzees like other successful companies have done, they chose to use cats. This commercial, called “Cat Herders,” shows that you don’t need to have puppies or ponies to make an impression. Plus, they used cats for good reason, and it certainly got their point across.
There is an expression that people use when facing a difficult task: that it’s “like herding cats,” which is pretty impossible. Basically, EDS used the commercial to show that they had the solutions to problems that were seemingly as impossible as herding cats. The commercial featured thousands of cats that were being herded across a prairie, and as you might imagine, the issue of herding the cats is not easy. The cowboys that are herding them share their difficulties throughout the ad. EDS ends the commercial by comparing successfully herding cats to their solutions.
This commercial had a very famous fan. In fact, he was the leader of the free world. Who? Read on!
This commercial was certainly a hit, and even President Clinton, who was in office at the time, stated that this was his favorite commercial of the Super Bowl that year. This ad also appeared on several “Top Super Bowl Commercial” lists.
One of the most interesting things about this commercial was the cast that was used. These people were not actors. Instead, they were actual cowboys that responded to a casting call. Only two of them had any acting experience, and they were stunt actors. You are probably wondering about the cats, too. There were not 1000s, as it appears in the commercial. Instead, there were from 50 to 60, depending on the day. The rest were computer generated.
Another beer commercial? You got it. There are a ton of good ones out there. Click ‘Next’ for more!
20. Bud Lite – “Magic Fridge”
In the “Magic Fridge” commercial from Bud Lite, we have a classic Super Bowl problem that a man tries to come up with a solution for: friends taking your beer. In this ad, which ran in 2006, two guys are seen filling a fridge with Bud Lite. One asks the other if he is worried about his friends stealing the beer, but the owner of the fridge has a solution: a lever that revolves the wall, meaning he can hide it at any time.
As the commercial continues, however, we see that on the other side of the wall, seemingly the guy’s neighbors, believe that the fridge is magic, and that it appears every so often. The neighbors begin pulling the beer out, and then in the last frames of the commercial, we see the neighbors bowing down in worship to the magic fridge.
This commercial was highly rated by what major newspaper? Read on to find out.
As with most Budweiser commercials, the “Magic Fridge” was very highly rated among audiences. In fact, USA Today’s Ad Meter gave this commercial the number one spot among all of them that year. Ad Meter measures the engagement of audiences immediately after the advertisement airs.
Speaking of Ad Meter, in 2006, the second place spot also went to a Budweiser ad. What is so interesting about the ads during that year is when you put all of the beer commercials back to back, the two that came out on top were funny…the others were more sexy. This showed us that sex doesn’t always sell when compared to humor.
Doritos loves to crowdsource their videos, and in 2013, they got another winner. Click ‘Next’ to see it.
21. Doritos – “Goat 4 Sale”
We have already established that putting animals in Super Bowl commercials is usually a winning formula. In 2013, Doritos did this with excellent results. You might remember the other Doritos commercial we had on the list, the one called “Man’s Best Friend,” which was created by a normal guy who entered the Doritos commercial contest. “Goat 4 Sale” is another commercial that was created by a fan of Doritos.
What you have to know about “Goat 4 Sale” is that it was one of four commercials that had aired that day from Doritos, and it would ultimately be up to fans to decide which ad was the winner. Ben Callner, the creator of the ad, would win $1 million and get to work on one of the “Transformer” films if he won. He didn’t win the contest, but his commercial was a favorite among viewers.
Do you want to learn more about the goat in the commercial? Keep reading!
The best thing about this commercial was, no doubt, the goat. His real name is Moose, and he has a twin named Kudzu. You see Moose in the opening scene eating from a bag of Doritos and standing next to a man in a neck brace with a sign that says “Goat 4 Sale.”
As you watch the commercial, you will notice that the man who buys the goat quickly becomes annoyed because the goat just eats Doritos noisily and constantly. When he doesn’t get Doritos, he starts screaming and destroying the house. Ultimately, we see the new owner making a sign that says “Goat 4 Sale.” Oh, and by the way, Moose doesn’t actually scream. The scream was done by a friend of Ben Callner.
Is this next commercial the shortest of all time? Keep clicking ‘Next’ to find out more.
22. Miller High Life – “1-Second Commercial”
As you have probably noticed, most Super Bowl commercials are 30-seconds and a handful are 60-seconds. But, did you know that one of them was only a single second? Miller High Life had to get creative in 2009, and instead of spending $3 million on a 30-second commercial, which was the going rate that year, they had to finagle their way into households across America…and the 1-second commercial was born.
The commercial featured actor Windell Middlebrooks in a Miller High Life uniform standing in front of pallets filled with six packs of the “champagne of beer.” These is also a banner behind Middlebrooks that says Miller High Life. The commercial is really a second in length, and the only dialogue is “High Life” before the commercial fades away.
Did this commercial give Miller the results they were hoping for? Keep reading to find out.
You will likely not be surprised to hear that this was a big risk for Miller to do the one second commercial, but as you probably know, sometimes big risks come with big rewards. This is exactly what happened with Miller, as they saw sales rise almost 9 percent in the week following the Super Bowl.
This was not the only one second ad that Miller Lite did. In fact, they did several, and fans could go to the beer producer’s website to watch all of the one second ads that didn’t make the cut.
Which Super Bowl commercial was inspired by a hit Hollywood film? Keep clicking ‘Next’ to watch.
23. FedEx – “Desert Island”
You probably remember the Hollywood film, Castaway, from 2000. In the film, Tom Hanks plays a FedEx executive how must survive on a deserted island. In 2003, FedEx paid homage to the film in their Super Bowl commercial, “Desert Island.”
If you remember from the film, Tom Hank’s character ultimately delivers a package at the end, and this commercial shows the character doing the same. He explains that he had been stuck on an island, but still wanted to deliver the package to the woman who answered the door. She thanks him for bringing the package, and then he asks what it contains. Turns out, it was a GPS unit, water purifier, a satellite phone, seeds, and fishing rod.
Was this commercial a hit for FedEx or was it just a hit among audiences? Keep reading.
According to Ad Watch, which is the main way commercial success is measured, this commercial didn’t make the top 10 when measured against other Super Bowl ads that year. Instead, it fell into 11th place. However, it fared much better in the InterMedia Advertising Group’s survey.
Ultimately, this was a hit with fans, and people still talk about it today, especially the twist at the end. Watch it, and enjoy!
Another brand also did a very risky commercial in 2011 Super Bowl. Which one? Click on ‘Next.’
24. Chrysler – “Imported from Detroit”
Car commercials are also big hits when it comes to Super Bowl commercials. In the case of the 2011 Super Bowl ad called “Imported from Detroit,” Chrysler took a risk. First, the commercial was long…two minutes in length, which is much longer than most other commercials. Second, the casting choice was quite risky, too.
You probably know that Chrysler is a luxury brand, so you might think they would choose a spokesperson who would be looked upon by that audience as someone they could trust. Instead, they chose native Detroit son Marshall Mathers, better known as Eminem.
Chrysler wasn’t aiming to get Eminem in the commercial. What did they want instead? Read on.
When the idea to create this commercial was taking place, the automaker wanted to use some of Eminem’s music. So, they approached Joel Martin, the man who controls Eminem’s music library. They gave Martin a Chrysler 200, and then a 300, and allowed him to drive the car around. He was so impressed, he told Eminem, who also drove the cars. He then chose to be in the commercial along with his music.
This ad was a win for Chrysler, as the term “Chrysler 200” was the second most popular search term on Google on Super Bowl Sunday. This term even beat “Black Eyed Peas,” the group that did the halftime show.
This Super Bowl ad was inspired by a true, and humiliating story. What was the commercial? Click ‘Next.’
25. Bridgestone – “Reply All”
In 2011, Bridgestone had a hit with their “Reply All” commercial. In the commercial, we see a man sending an email. His co-worker tells him he hit ‘reply all’ and it was sent to his entire company. He freaks out, runs to the car, and travels around town (thanks to the great tires on his car, of course), trying to stop people from reading the message.
He finally gets back to the office where his co-worker said he was mistaken…he only sent it to him.
Now, what is the inspiring story behind this commercial? Keep reading, below.
As mentioned, this commercial was inspired by a true story. It happened to the creator of the ad, in fact, Bill Cochran. Cochran tells the story of how he and his partner shared an email with some unsavory words about other people they were competing with to get a spot to make a Super Bowl commercial.
As you might imagine, Cochran sent the email to most of the people who were mentioned in the email, and soon became the laughing stock of his agency. However, Cochran also is laughing his way to the bank, because this commercial was a hit.